Digital marketing platform Growth Intelligence has secured £1.5m in funding from Shard Credit Partners’ new UK tech fund.
Specialising in digital campaigns for B2B marketers, Growth Intelligence uses an AI platform to help clients target their respective markets.
The platform stores marketing data and combines the successes and failures of previous campaigns to determine the best course of action. It provides custom AI services for each company based on an analysis of the client’s digital footprint.
Firms that have worked with Growth Intelligence include American Express, Vodaphone, and Western Union.
“Growth Intelligence’s goal is to cement its position as the only platform offering account-based marketing at scale across the US and UK,” said Growth Intelligence CEO Tom Gatten.
“The opportunity for businesses to acquire new customers digitally is growing post-covid, yet most marketing leaders struggle to confidently define their ICP and total addressable market, which leads to high digital ad spending, slow growth, and low conversions.”
The company said it will use the latest round of funding to invest in its commercial team and further develop its proprietary technology.
The funding round marks the third investment from Shard Credit Partners’ UK tech venture debt fund. The fund is specifically targeting British startups operating in fintech and B2B software as a service (SaaS).
“[Shard Credit Partners] has a strong pipeline of opportunities and we expect the pace of deployment to continue through the summer months, supporting positive fundraising momentum as we approach subsequent fund closes through the remainder of 2022,” said Alistair Brown, chief executive of Shard Credit Partners.
Growth Intelligence previously raised £1.7m in an early VC round led by 24Haymarket, with participation from MMC Ventures in 2019. The startup has also been backed by the Tech Nation support programme.